This requires multiple digital initiatives to be orchestrated, with a broad assembly of stakeholders, each with their own agendas and metrics to come together and drive real change. I am talking about the kind of work that fundamentally challenges an organization’s value proposition by enabling new business models to emerge through the application of technology. I do not mean a discreet digital initiative that, in of itself, may have a tightly controlled scope with a minimum viable product clearly at the end. What is the best tool to help with this kind of problem?ĭigital transformation falls into exactly this difficult space. How easy is it to communicate and visualize that kind of idea? Not a “thing” … but a complex, interconnected web of activities that all need to deliver in an orchestrated sequence. Product management then steps in with an agile approach to sprint and iterate to MVP (Minimal Viable Product) glory.īut how easy is it for those that are seeking to plan and execute major transformational change to achieve this in reality? Ideas that may fundamentally redefine how employees work and how customers engage with the organization. They can more easily describe the anticipated features and functions, and test the propensity to buy with focus groups, trials, and other methods. If the idea is a new product or new service offering the product owner can get to a “marketecture” rapidly – with enough content to test whether the idea has potential.
![aha moment. aha moment.](https://s3.amazonaws.com/cms.images.bellroy.com/cms_images/2812/aha-moment-header-desktop.jpg)
That moment is the point at which the idea is so clearly communicated, and the value of it so easily visualized for people that everyone “gets it.” For some, the path to this moment of enlightenment can be a relatively straight line.Ĭontextualize this into the enterprise. How does a mere idea change to an unstoppable force? There is a “moment” of realization.